If you are planning a trip to Korea, your itinerary must include Seongsu-dong.

If you are planning a trip to Korea, your itinerary must include Seongsu-dong. Once an industrial hub of shoe factories, it has reinvented itself as the trendiest neighborhood in Seoul. Often called the “Brooklyn of Seoul,” it’s where industrial grit meets high-end fashion, making it a paradise for travel enthusiasts and trendseekers alike

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The Epicenter of Korean Shopping

Shopping in Seongsu-dong is unlike anywhere else in the city. Instead of massive department stores, you’ll find hidden boutiques, independent designer labels, and world-famous pop-up stores. From the iconic Dior Seongsu concept store to local favorites like Beaker and Musinsa Terrace, the streets are lined with unique fashion finds. If you want to see what Korea’s youth are wearing right now, this is the place to be.

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